Digital marketing manager

24Baby Group is looking to hire a talented and enterprising digital marketing manager, who will develop and implement an online marketing strategy for our company. 24Baby Group consists of two brands: and We have the ambition to expand to other European countries in the following years.

As we are a rapidly expanding, we are looking for a digital marketing manager who wants to take our online marketing to the next level and grow along with us.


As this is a new position within our company, you will have a lot of influence on shaping your role. Your responsibilities consist of, but are not limited to, the following:

  • App promotion. Over the summer of 2022, we aim to launch our app in Germany. Our ambition is to gain market share quickly. Promoting the app in the Netherlands and Germany will be an important part of your job (e.g. ASO and paid in the app stores).
  • SEO. Our rankings in Google are key to our success in the Netherlands. For Germany, we want to build a strong domain quickly and improve our rankings.
  • Advertising. Digital advertising could support the results for our internal campaigns and digital products.
  • Analysis. Analyzing website, app and newsletter traffic to assess options for further improvement and optimization.
  • Dashboards. Our revenue is largely based on collaborations with advertisers. These often require insights through building real time dashboards.
  • Social media strategy. You will support our editorial team with insights and strategies for our social media presence.
  • Identifying trends. As digital marketing manager, we expect you to be able to identify the latest trends and technologies within the industry, and advise us about them.
  • Prepare for scale. In order to meet our ambitions for growth and European expansion, you will help us get ready for implementing a complete digital marketing department.


We are looking for talent. We believe you can succeed in this function based on talent, team compatibility, passion and mindset. Having said that, the following qualifications would be an advantage:

  • Experience with digital marketing, for example:
    • ASO
    • SEO
    • Paid advertising
    • Social media
    • Google Analytics
    • Firebase
    • Data Studio
    • A/B-testing
    • Conversion optimalisation
    • User experience
    • Digital marketingtools
  • A relevant bachelor’s or master’s degree
  • Being a team player with great interpersonal skills
  • Affinity with numbers
  • Being able to speak (fluent) Dutch, German or French is a plus
  • Able to combine results with happiness
  • Based in the Netherlands (preferably surrounding Leiden)

About 24Baby is #1 Online Pregnancy & Baby platform in the Netherlands. On average, we reach over 2 million visitors per month. Our audience mainly consists of people who want to become pregnant, are pregnant or have a baby. In 2021 we started in Germany. As a company we are preparing to take our business to the next level and accelerate our growth.

What we offer

We are a young, dynamic and fast-growing company. You will be able to grow along with us: from the start, you will have plenty of responsibility, but also enough room to make mistakes. We are a small team, which means you get to decide the course of 24Baby together with us.

We offer a position for 32-40 hours per week. Initially you will receive a contract for 7 months, with realistic prospects of continued employment. We are located in Leiden on Middelstegracht 89v. Salary is variable, based on your level of experience.


Are you looking forward to being our new colleague? Please send us an e-mail at before May 22th. You can address your letter to Matthijs and write in either Dutch or English. Don’t worry about writing a very serious cover letter. We really appreciate an informal, enthusiastic e-mail. Please remember to attach your resume. If you have any questions, feel free to contact Matthijs as well. We hope to see you soon!

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